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More and more customers are looking for flexibility in how they consume products and services. Many companies are turning to subscription-based product/service offerings to meet quickly changing customer needs and expectations. Brian Bell, Chief Marketing Officer of Zuora -- a leader in cloud-based subscription/billing management, and Denis Pombriant -- one of the leading independent analysts in the CRM industry, will discuss what The Subscription Economy is and how subscription-based pricing models are being used to create more reliable revenue streams -- and consistent customer engagement.
