https://bit.ly/2MsYLJR Confidential secret sale page.
The GDPR has been called "a revolution," "a paradigm change," and "a ticking time bomb." Such language suggests that it's going to have a forceful impact and, for the unprepared, a potentially destructive outcome – indeed, the highest level of fines are €20 million or 4% of the firm's global gross revenue. In this presentation, we'll provide the essential foundation for planning a response before the regulation takes effect in May of 2018. You will get an overview of the General Data Protection Regulation and how it differs from existing EU Data Protection Directive, its requirements, and potential fines. Tim will analyze the key provisions and workloads, including controllers and processors, consent, legitimate interest, profiling/targeting, data transfers, the "right to be forgotten," and data portability. And of course, you will get recommendations for next steps. After this session you will know just how to adapt to the GDPR-era, how not only to survive but thrive, and how to transform your organization from a wolf (personal data predator) into a shepherd (trusted personal data steward). Tim Walters is a principal strategist and the privacy lead at The Content Advisory, as well as a founding partner of Digital Clarity Group and a contributing analyst for the Content Marketing Institute. In this writing, advising, and public speaking, Tim aims to help both enterprises and solution providers come to terms with customer experience management (CEM) – while also respecting the privacy and personal data of consumers. In particular, Tim focuses on the EU's General Data Protection Regulation (GDPR) and the challenges and opportunities it poses for marketers and other customer experience professionals. His publications include "The CEM Imperative," an Executive FAQ about the GDPR, and "Get Ready for the GDPR: Talking to Colleagues and Vendors." He has conducted executive-level advisories with firms such as 3M, Henkel, Allianz, Allstate Insurance, Scandic Hotels, Adobe, Sitecore, and OpenText. Prior to co-founding DCG, Tim was a Senior Analyst and Advisor at Forrester Research, and director of international marketing and strategy for FatWire Software. Earlier, he was a professor at the University of Rochester and New York University.
