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What is marketing automation and why does my business need it? Marketing automation is a suite of tools that automates marketing tasks such as lead nurturing, form building, outbound email campaigns, etc. It also includes tools that identify anonymous website visitors, builds landing pages and blogs, creates forms and more. Many platforms include a built-in customer relationship management system (CRM) and integrate with other CRMs. Using a marketing automation platform makes your marketing team more efficient, taking them away from repetitive tasks and moving them towards more impactful projects. Marketing automation from SharpSpring is affordable for all types of businesses with plans starting at $400/mo.
